The taste of good life
Mali trenuci, pamtljivi. Obična iskustva, uzvišena. Predictable, made exceptional.
Smoke-Free
Meat shaped by winter bora and summer sirocco
Only Natural Ingredients
Created where Učka herbs meet Adriatic salt
Premium Quality Meat
Nothing stands between you and a pure dialogue of nature and meat
Istrian Prosciutto PDO
Special as the region it comes from
Istrian prosciutto is not just a product of Istria – it is its signature.
Its uniqueness is confirmed by the European Protected Designation of Origin (PDO), while its distinctive character is shaped by the Istrian air, sea salt, carefully selected spices and at least 12 months of patient ageing without smoking. It is this blend of climate, time and craftsmanship that gives it the aroma and flavour it is known for.
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Popular products in new packaging
Terra magica
Poklon koji spaja tradiciju, kvalitetu i istarske okuse
Istarski pršut ZOI sa stalkom
S oznakom izvornosti, poseban kao i kraj iz kojeg dolazi
Pršut Ruža sa stalkom
Doživljaj rezanja i posluživanja pršuta
Altroke Black Angus burger
Za ljubitelje pravog burgera
Unique flavours of Istrian cuisine
This cookbook contains the richness of Istrian cuisine. Unique flavours of green and blue Istrian cuisine.
Our first 30 years of growth and cooperation with nature
Istrian tradition of producing meat delicacies
Naše mesne delicije posebne su kao i kraj u kojem se stvaraju. Izvornost bez kompromisa.
Naša priča
OUR MISSION